Generation Z is known for many things, among them: for being the most criticized.
That's why Pepsi, in order to get closer to its target audience, created a way to silence the critics, with the simple gesture of opening a bottle or a can and hearing the "Shhh" coming out of the bottle.
An idea that starts from an action, to a challenge on social networks, and OOH, made at the Miami Ad School with the tutoring of the agency El Ruso de Rocky.
